Our Privacy Policy

1.0 OUR CORE BELIEFS REGARDING USER PRIVACY AND DATA PROTECTION

  • User privacy and data protection are human rights
  • We have a duty of care to the people within our data
  • Data is a liability, it should only be collected and processed when absolutely necessary
  • We loathe spam as much as you do!
  • We will never sell, rent or otherwise distribute or make public your personal information

2.0 RELEVANT LEGISLATION 

Along with our business and internal computer systems, this website is designed to comply with the following national and international legislation with regards to data protection and user privacy:

  • UK Data Protection Act 1988 (DPA)
  • EU Data Protection Directive 1995 (DPD)
  • EU General Data Protection Regulation 2018 (GDPR) 

This site’s compliance with the above legislation, all of which are stringent in nature, means that this site is likely compliant with the data protection and user privacy legislation set out by many other countries and territories as well.

3.0 PERSONAL INFORMATION THAT THIS WEBSITE COLLECTS AND WHY WE COLLECT IT 

This website collects and uses personal information for the following reasons: 

3.1 Site visitation tracking 

Like most websites, this site uses Google Analytics (GA) to track user interaction. We use this data to determine the number of people using our site, to better understand how they find and use our web pages and to see their journey through the website. 

Although GA records data such as your geographical location, device, internet browser and operating system, none of this information personally identifies you to us. 

GA also records your computer’s IP address which could be used to personally identify you but Google do not grant us access to this. We consider Google to be a third party data processor (see section 4.0 below). 

GA makes use of cookies, details of which can be found on Google’s developer guides. FYI our website uses the analytics.js implementation of GA. 

Disabling cookies on your internet browser will stop GA from tracking any part of your visit to pages within this website. 

3.2 Contact forms and email links

Should you choose to contact us using the contact form on our Contact us page, the data that you supply will be stored by this website which is hosted by create.net for a total of 40 days. When the 40 days has lapsed, this data will be deleted. A copy of the information submitted via the contact us page, will be emailed to [email protected] in order to process your request, deletion occurs when the request has been completed. 

3.3 Email newsletter 

If you choose to join our email newsletter, the email address that you submit to us will be forwarded to MailChimp who provide us with email marketing services. We consider MailChimp to be a third party data processor (see section 4.0 below). The email address that you submit will not be stored within this website’s own database or in any of our internal computer systems. 

Your email address will remain within MailChimp’s database for as long as we continue to use MailChimp’s services for email marketing or until you specifically request removal from the list. You can do this by unsubscribing using the unsubscribe links contained in any email newsletters that we send you. 

If you are under 16 years of age you MUST obtain parental consent before joining our email newsletter. 

While your email address remains within the MailChimp database, you will receive periodic newsletter-style emails from us.

4.0 OUR THIRD PARTY DATA PROCESSORS 

We use a number of third parties to process personal data on our behalf. These third parties have been carefully chosen and all of them comply with the legislation. Both of these third parties are based in the USA and are EU-U.S Privacy Shield compliant.

5.0 DATA BREACHES 

We will report any unlawful data breach of this website’s database or the database(s) of any of our third party data processors to any and all relevant persons and authorities within 72 hours of the breach if it is apparent that personal data stored in an identifiable manner has been stolen.

6.0 DATA CONTROLLER 

The data controller of this website is: B.A.S.E. Coach Sales Ltd, a UK Private limited Company with company number: 02668925 Whose registered and operating office is: Sandy Way, Holmeswood, Nr Ormskirk, L40 1UB

7.0 DATA PROTECTION OFFICER 

Mr. Michael Pendleton, Systems Manager, B.A.S.E Coach Sales Ltd Telephone: 01704 821245

8.0 CHANGES TO OUR PRIVACY POLICY 

This privacy policy may change from time to time inline with legislation or industry developments. We will not explicitly inform our clients or website users of these changes. Instead, we recommend that you check this page occasionally for any policy changes.